Cirkel Direct Sales (CDS), Cirkel Group’s main revenue generator, was established in 2001.
The operations utilizes Cirkel Group’s international network to supply basic food commodities to local wholesalers and retailers.

High volume and low margins are the key success factors and the main lines include frozen chicken leg quarters, chicken grillers, chicken parts, chicken FPP, wheat flour, canned sardines, sugar, salt, split peas, potato, unions, garlic, milk powder, cured beef and pork tails, bouillon cubes, luncheon meat, tomato paste, potato chips, biscuits, cookies, chocolate, sauces, juices, coffee, chocolate drinks, syrup, disposable baby diapers, household cleaning items.

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